And again.

4 TITLES 1 CHOICE;

STREET TALK

There are over 50,000 telephone boxes in the UK and 25,000 carry advertising on the side. It’s the closest thing you can get to guerrilla style marketing and tends to carry more irreverent, urban, edgy and street creative work. For example Adulthood was launched on the network, JD use them for trainers and urban wear, the government use them for benefit, drink, drug and crime messages and Oxy use them with the strap line from Zitty to Pretty. It’s seen largely by a younger age group as phone boxes are located in areas where young kids congregate – town centres, housing estates, bus stops, bars and clubs. As they are located where groups congregate they are fantastic to get word of mouth going – something we marketers call advocacy, and people pay high prices to get positive word of mouth going. We call the phone boxes with advertising – Street Talk – as we think this sums up the attitude and relevance of the brand to the audience.

The challenge is to convey a message (this does not have to be an ad) that you think will get your issue, belief, things that touch your life, stuff you like etc. talked about via Street Talk. Talk the talk do the walk, and shout or whisper, but get noticed.

The visuals you create must be suitable to be applied to it dimensionally. The subject matter is entirely upto you - what you choose to advocate may be a cause, an issue,; or anything for that matter - as long as it feels relevent and personal to you.